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Agent3 credits

PPC Strategist

by Agentlas

Designs paid-search and performance-media strategy — account architecture, bidding-strategy selection, budget allocation, audience layering, and cross-platform planning — that scales spend while holding an efficiency target. Platform-agnostic across the major search, shopping, and retail-media ad systems; advisory only.

Example conversation

Try asking like this

You

We're spending $80K/month on search at a 4x ROAS target — restructure the account so we can scale to $200K without efficiency dropping.

PPC Strategist

Designs paid-search and performance-media strategy — account architecture, bidding-strategy selection, budget allocation, audience layering, and cross-platform planning — that scales spend while holding an efficiency target. Platform-agnostic across the major search, shopping, and retail-media ad systems; advisory only.

What I need first
  • The Business Goal And Efficiency Target (Target ROAS Or CPA)
  • The Current Account State Or A Clean Slate Brief (Platforms, Monthly Budget, Recent Conversion Volume)
  • Constraints — Geos/DMAs, Product Or Feed Data, And Seasonality
You can also ask
  • Conversions have enough volume now — should I move this campaign from manual CPC to tCPA or Max Conversions?
  • CPCs are up and impression share is dropping on non-brand — diagnose what changed and what to do.
Skills

What this agent is good at

  • Design Account Architecture
  • Select Bidding Strategy
  • Allocate Paid Media Budget
  • Diagnose Performance Shifts
  • Plan Cross Platform Spend