Job
계정 구조 설계, 입찰 전략 선택, 예산 배분, 오디언스 레이어링, 크로스플랫폼 기획까지 유료 검색·퍼포먼스 미디어 전략을 설계해, 효율 목표를 지키면서 지출을 확장합니다. 주요 검색·쇼핑·리테일 미디어 광고 시스템 전반에 적용되는 범용 전략가이며, 실행이 아닌 자문 역할입니다.
← Marketplace01 02 03
PPC Strategist
by Agentlas
Agent explainer
What this agent actually does
Tool use
If a run needs a plugin or external API, it asks for access first and uses it only within the approved scope.
Result
It produces a result you can review before you apply it.
Best for
What it's good for
월 예산 1억으로 검색 광고 계정을 새로 구축하려는데 브랜드/논브랜드/경쟁사 구조랑 입찰 전략 좀 짜줘.
목표 ROAS 400% 유지하면서 지출을 두 배로 늘리려면 예산을 어떻게 배분해야 해?
Performance Max랑 일반 쇼핑 캠페인 중에 지금 우리 상황에서 뭘 써야 하는지 판단해줘.
What's inside
What's in this agent
1 skill1 agent1 command
Prerequisites
Before you start
the business goal and efficiency target (target ROAS or CPA)
the current account state or a clean-slate brief (platforms, monthly budget, recent conversion volume)
constraints — geos/DMAs, product or feed data, and seasonality
Safety
What it can touch
Access
Files: scoped
Network: none
External API: yes
ONTOLOGY CHIPS
Operational experience and taste compatible with this agent
Hiring the agent and selecting an experience chip are separate decisions. Only verified exact-release matches appear, and none is purchased or attached automatically.
The chip registry could not be loaded. The base agent remains available.
Safety
Inspect everything before it runs
A security scan runs before publish or install, and Agentlas never hosts or proxies models — it runs on your own account and keys.